Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct. This book gives cialdjni insight to compliance strategies and main reasons we are persuaded – however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book.

Inflluence really is a must read book. When she offer This book gives good insight to compliance strategies and main reasons we are persuaded – however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Science and Practice Robert B.

Feb 27, John rated it it was amazing Shelves: I got a kick out of the chapter on the Mormon temple and how he refused to attend an open house due to the priciple of “scarcity influence.

Signing petitions is extremely dangerous! People simply like to have reasons for what they do.


Influence: The Psychology of Persuasion – Robert B. Cialdini, PhD – Google Books

Ethopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethopia in I’m curious to know if anyone would recommend a better book. These Weapons of Influence are 1- Reciprocation feeling indebt to return a favor 2- Commitment and Consistency People naturally don’t like change, they want predictability 3- Social Proof Cialini everyone is doing it, that is proof enough 4- Liking We are more susceptible to being influenced by those we like 5- Authority Many are more than happy to put blind faith in authority 6- Scarcity Ahh the central tenet of Economics, also has a powerful emotional appeal Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

For example, they might say, “You said you really wanted fo impact people. Thank you for your feedback. To deal with it, we need shortcuts. Retailers advertised certain toys like crazy for Christmas, but deliberately didn’t supply enough. He should have just done a reprint with a new foreword or something, because the result of the update is a total failure.

Want to Read Currently Reading Read. It’s amazing how little it takes to establish a new subconscious social norm.

He also went into detail about how suicide rates dramatically increase when a highly publisized suicide occurs in an area. Truths Are Us I Less evil people may deeply desire some good end result but utilize any of these methods to achieve it.

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Committment and Consistency – Cialdjni was perhaps the most fascinating chapter. I came back home, and devoured it chapter by chapter, awestruck and flabbergasted by the sheer brilliance of the psychology of persuasion. This says something profound about the reasons we give for our behavior vs. By moving to such a remote area, ed.robfrt were no other people like them anywhere.


People were more likely to buy if they liked the person selling it to them.

Influence: The Psychology of Persuasion

One of the many studies I got a kick out of reading about was his discussion of toy marketing around Christmas. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Type 2 – Making a big demand, then conceding, persuasoin the target to reciprocate a concession.

There was a problem filtering reviews right now. Why we do this? The moral of the story is that we value things more when we have less, and we value things the most right after they were taken away from us.

You can cut through this mob mentality by grabbing someone and giving the, specific instructions – “Call the police! The idea is that if some people see something but don’t do anything about it, then this inaction creates a social proof for others to ignore the problem as well.

East Dane Designer Men’s Fashion. By the last couple of chapters I couldn’t stand it anymore. But liking is a big category.

The book had me in the first chapter. There was an elaborate study where they gave one set of people 10 cookies, another set 2, and then a third set initially 10, and then took away 8 and left them with two.